Search Engine Optimization

So, you want your widget business to rank on the first page of an Internet search. When someone types “good deal on widgets” into the search field you want your company to be found at the top of the resulting list; unfortunately, you are not the only widget sales company vying for that most prestigious real estate. You need the Search Engine Optimization (SEO) services of a qualified and dedicated company to land your listing at the top of the page in that prospects search query. You need Power of Presence Marketing.

SEO is much more than having your website built a certain way, or simply needing to put in a few lines of code to jazz up the search engines. Best practice SEO is more of a holistic approach to your overall Web presence, bringing into consideration your website, social media engagement, video marketing campaigns, press releases, reputation management, link building, so on and so forth. Virtually every aspect of how your business interacts with the virtual world comes into consideration to optimize your SEO.

Results are what we offer. Results are what you need. It sounds like we need to get together on this. In fact, that is the first step toward developing a plan for your company’s SEO requirements, a meeting, either in person, over the phone, or the Internet. Because SEO is extremely complex, and every business has differing needs, and those needs will fluctuate, there is but one way to determine what is best suited for your widget company.

Don’t fall prey to those SEO service companies offering three canned levels of service , from $xxx.xx to $xx,xxx.xx, with prepackaged programs they say your business (and all other businesses) needs. These digital-age-gurus offer generic programs with generic results. To properly promote your business online, and to gain the greatest ROI, you need a pinpointed tactical action plan bringing in all aspects of your Web presence.

Aspects of SEO services include:

  • Initial Site Review and Analysis
  • Keyword Research and Analysis
  • Optimized, branded and distributed content
  • HTML/XML Sitemaps
  • Site Optimization
  • Canonicalization
  • Customized Press Releases
  • 404 Error Handling
  • Search Engine Submission
  • Directory Submissions
  • Analytics and Webmaster Tools Setup
  • Guest Blogging
  • Brand Optimized Videos
  • Mobile Site Optimization
  • Monthly Ranking Reports
  • Blog creation and integration with other assets

And that is the short list. Gone are the days of just doing a few ninja tricks to boost you rankings with the search engines. It now takes a properly structured Web presence, being well known and liked in your virtual community, having other sites refer to your sites, being an authority in your niche, and a host of other things to regularly rank on the first page when your prospective customer searches for your best widget offer. Simply put, consistently ranking high with the search engines is no mistake, and it takes a lot of work to achieve.

Because you are busy operating your widget company you most likely don’t have the time to devote to learning, and keeping up with, the requirements for a successful Internet Marketing Campaign. The team at Power of Presence Marketing can take that burden off your shoulders. Call us today at 877-727-3864, or use the contact form to have a representative respond to set up an appointment to discus how Power of Presence Marketing can boost your business, increase conversions, grow your customer base, and help to increase your sales.